Apply for Partnerships
Charitable organizations interested in becoming partners with The Hokie Way must provide complete the application below. Deadline for submission is August 15, 2025.
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![VT Football's Sherrod Covil and James Djonkam Promote Eastmont Community Foundation's "Mustang Athletic Fund"]()
VT Football's Sherrod Covil and James Djonkam Promote Eastmont Community Foundation's "Mustang Athletic Fund"
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![VT Football's Johnny Garrett and Deric Dandy Appear at a Special Olympics of VA's Area 9 Walking Club]()
VT Football's Johnny Garrett and Deric Dandy Appear at a Special Olympics of VA's Area 9 Walking Club
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![VT Baseball's Cam Pittman Promotes Eastmont Community Foundation's 2025 "Old Town Nights" Concert Series]()
VT Baseball's Cam Pittman Promotes Eastmont Community Foundation's 2025 "Old Town Nights" Concert Series
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![VT Football's James Djonkam and Sherrod Covil Promote the Law Enforcement Torch Run in Support of Special Olympics of VA]()
VT Football's James Djonkam and Sherrod Covil Promote the Law Enforcement Torch Run in Support of Special Olympics of VA
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![VT Men's Golf's Ashton Harper Appears at the Delta Dental Pro-Am for Kids to Benefit Boys & Girls Clubs of SWVA]()
VT Men's Golf's Ashton Harper Appears at the Delta Dental Pro-Am for Kids to Benefit Boys & Girls Clubs of SWVA
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![VT Football's Tucker Holloway, Johnny Garrett, Harrison Saint Germain, and George Ballance Join Men's Soccer's Mathias Yohannes and Evan Schroeder at Vittles for Vets' "Defenders of Freedom" Golf Tournament]()
VT Football's Tucker Holloway, Johnny Garrett, Harrison Saint Germain, and George Ballance Join Men's Soccer's Mathias Yohannes and Evan Schroeder at Vittles for Vets' "Defenders of Freedom" Golf Tournament
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![VT Football's Tomas Rimac, Lucas Austin, and Kyle Altuner Appear at Special Olympics of VA's SW Regional Spring Games]()
VT Football's Tomas Rimac, Lucas Austin, and Kyle Altuner Appear at Special Olympics of VA's SW Regional Spring Games
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![VT Football's Tyson Flowers Appears at "Hokie Way Day" at Ronald McDonald House of SWVA]()
VT Football's Tyson Flowers Appears at "Hokie Way Day" at Ronald McDonald House of SWVA
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![VT Women's Basketball's Carys Baker Appears on WDBJ7's News at 4 to Promote "Hokie Way Day" at Ronald McDonald House of SWVA]()
VT Women's Basketball's Carys Baker Appears on WDBJ7's News at 4 to Promote "Hokie Way Day" at Ronald McDonald House of SWVA
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![VT Football's Isaiah Cash, Tyson Flowers, and James Djonkam Promote Feeding SWVA in Awareness Campaign]()
VT Football's Isaiah Cash, Tyson Flowers, and James Djonkam Promote Feeding SWVA in Awareness Campaign
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![VT Lacrosse's Evan Johnston and Emma Rowland Join VT Football's Isaiah Brown-Murray in Promoting the 2025 New River Polar Plunge to Benefit Special Olympics of VA]()
VT Lacrosse's Evan Johnston and Emma Rowland Join VT Football's Isaiah Brown-Murray in Promoting the 2025 New River Polar Plunge to Benefit Special Olympics of VA
How It Works
The Hokie™ Way supports the active engagement of student-athletes in leveraging their Name, Image and Likeness to amplify the mission of charitable organizations as a way to give back to the community and encourage a new generation of VT athletes.
CONNECT
The Hokie Way partners with selected charities that can benefit from VT student-athletes and teams promotion of their charitable work and events through use of the student-athletes’ name, image, and likeness (NIL).
SERVE
The Hokie Way contracts with one of the VT aligned collectives/sports agencies to develop a campaign and promotional materials for the charity. The contracted collective manages and oversees the campaign and ensures all deliverables are met by the team and/or specific student-athlete(s).
“The Hokie Nation turns out strong to show its support. When we have a hurricane on a Thursday night [football game], we still show up!”
– Jim Petrine, President of The Hokie Way Board of Directors
Our Impact
The Hokie Way enabled Virginia Tech student-athletes to make a huge impact on behalf of our charitable partners in 2024. In just our first full year of existence, we grew from four partners to nine – broadening our reach and forging new platforms for student-athletes to leverage their Name, Image, and Likeness for charitable causes.